Define the result.
Installation, registration, trial, purchase, survey completion or another event that can be verified objectively.
Define one measurable outcome, prefund a bounded pilot, and pay only after the agreed result is verified.
Installation, registration, trial, purchase, survey completion or another event that can be verified objectively.
A direct campaign does not go live on credit. Pulse records verified advertiser funding before protected inventory can open.
When the agreed event is confirmed, advertiser spend and the user reward settle together under one financial transaction.
A direct pilot is designed around one measurable outcome instead of generic traffic.
Design the pilot around a measurable action instead of buying generic traffic and hoping it converts.
Eligible starts reserve funded campaign capacity before the user is sent to the advertiser experience.
Early campaigns are reviewed manually. No public self-service spend, no arbitrary pixel and no silent rule changes.
We are not asking companies to commit to a large media buy. A strong first campaign is narrow: one action, one target market, a bounded budget and a verification method we can trust.
The marketplace that protects advertiser budget also exposes aggregate reward and payout evidence publicly.