Define the result.
Installation, registration, trial, purchase, survey completion or another event that can be verified objectively.
Pulse for Business
Pay for verified actions. Not promises.
Pulse Direct turns advertiser budget into protected Reward Drops. Fund a clear outcome, define how it is verified, and pay only when the agreed action is confirmed.
Prefunded campaigns Atomic settlement No impression billing
Illustrative pilotExample economics
Verified action
Reach a defined product milestone
Advertiser price / action$2.00
User reward$1.60
Pulse gross contribution$0.40
Budget reserved before start Callback verified Example only
Fund before launch.
A direct campaign does not go live on credit. Pulse records verified advertiser funding before protected inventory can open.
Settle on proof.
When the agreed event is confirmed, advertiser spend and the user reward settle together under one financial transaction.
Why Pulse Direct
A cleaner path from budget to behavior.
Providers remain useful as backfill. Direct campaigns are where Pulse can give advertisers clearer economics and users stronger reward authority.
Outcome-priced
Design the pilot around a measurable action instead of buying generic traffic and hoping it converts.
Pulse Protected
Eligible direct Drops reserve funded campaign capacity before the user is sent to the advertiser experience.
Operator-controlled pilot
Early campaigns are reviewed manually. No public self-service spend, no arbitrary pixel and no silent rule changes.
The operating model
Four steps. One accountable transaction.
01CampaignObjective, geography, cap and verification rule
→02FundingAdvertiser budget verified before launch
→03Protected startCapacity reserved for a pseudonymous session
→04Verified resultUser reward + advertiser spend settle atomically
Pilot intake
Start small enough to learn fast.
We are not asking companies to commit to a large media buy. A strong first campaign is narrow: one action, one target market, a bounded budget and a verification method we can trust.
No campaign launches automatically We review economics before requesting funding No test budget is created from this form
Prefer the user side?
Open Pulse See what a protected Drop feels like.
The same marketplace that protects advertiser budget is designed to make reward authority visible to the user.